A giveaway can be a great idea to building your exposure online. It can help build you a list, get more followers and in the end push more sales and product out the door.
That is however if done correctly…
Here are my top 5 tips to running as successful giveaway.
# 1 – Set Your Goals
What do you want out of this giveaway ? Is it to build a list, generate more traffic to your blog/sales page ? Bump your followers on social?
Having clear goals is the way to success with your giveaway and allows you to target and pinpoint the actions you need to take to reach those goals.
#2 – Keep It Simple
The number one rule to any business online is to keep things simple. This goes for your giveaway as well. Keep your entry simple such as only entering their email address at first. This low hurdle of entry allows more people to take action. You can always follow up later on with more details such as name, address and phone number.
#3 – Spread The Word
Just because you started a giveaway does not mean people are going to come flocking. There is some extra work that should be done. You can list your giveaway, sweepstakes or contest on sites such as GiveawayMachine.com to gain increased exposure to your giveaway and get more entries.
#4 – Engagement
It is important to keep your audience engaged in the giveaway. This means not making the giveaway to long. 2 weeks is the sweet spot and at most I would go a month unless it is a very large ticket price item in which 3 months might be the right fit.
Send out reminders about the giveaway to your list and on sites such as GiveawayMachine.com these will help bolster your entries and keep things flowing.
I would recommend emailing your list about the giveaway after 24 hours of it being open and then again 48-72 hours before it closes.
#5 – Your Winner Is The Winner
A ton of time and energy went into this giveaway so when you have your winner/winners make them shine! But also thank each and every person that took the time to enter.
While people might be sad they did not win they do like to see that someone did win and it was not some kind of scam. Have your winner submit a photo in of their winnings.
This will build trust and encourage more people to enter next time.